kieran james + design
Attitudes towards Refugees in Britain are some of the most negative in Europe. The media de-humanises refugees through choice of language. Partnering Amnesty and Snapchat together to launch ‘Taking Injustice Personally’ engages and connects a new generation who care about people.
Snapchat is the perfect platform for young people to make meaningful connections, as enables active engagement through images and videos.
My campaign came from my experience of traveling to The Jungle camp in Calais meeting real people just like us, but who have had to flee their home country in order to survive. The people were so welcoming, generous and selfless, when they have so little.
This really stuck a chord with me knowing how my country is treating them. This inspired me to create my campaign to encourage more political and social engagement from young people using a platform that they are familiar with.
if i say sudan, he would have shot me right there. lybia police carry guns, uk police don’t have guns.”
“i was in lybia and police stop me & ask me where i’m from. i say west lybia, he says you’re not from west lybia, i say i am, as there they are dark like me. he let me go.